As Business in the Community will testify, it is no longer enough for businesses to squander
money on corporate social responsibility without these activities delivering value for the business.
Only when initiatives are indeed win-win for the business and the community can you call them truly "sustainable".
We find companies are often thrilled to see that doing the "right thing" actually delivers a substantial
payback to the bottom line of the business, which then increases the likelihood of further funding, which in turn
increases the impact on society - everyone is happy. All that is needed is a bit of evaluation.
Our services here therefore focus on the hard part of CSR evaluation - proving the value to a business.
Here we can help you to:
- Measure the awareness of your initiatives internally and externally.
- Measure the impact of initiatives on employee pride and engagement.
- Measure the impact of initiatives on skills, teamwork and other valuable people-related measures.
- Ascertain the role and impact your work can and does play in improving customer perceptions and sales.
- Establish the true investment from the business in terms of time and money.
- Calculate the net return on this investment.
Contact us to explore how we can change attitudes in your business from regarding
CSR as a cost, to seeing CSR as a justifiable commercial investment.
"We wanted to independently evaluate the impact of Nomura's volunteer programmes,
but needed help to make this happen. Boost far exceeded anything we could have imagined - we actually
managed to quantify the significant impact volunteering has on employee engagement, skills, teamwork
and reputation. In doing so we changed attitudes towards our work internally, and this data was also
invaluable externally leading to significant recognition for our work."
Anthony Harte,
Director of Community Affairs,
Nomura EMEA