If you are trying to sell high-value products or services in a business-to-business environment then you might well have tried implementing the popular marketing approach of "thought leadership". If this is part of your marketing strategy then we can help.

How we can help

Boost Evaluation Ltd can help you:

  • Run research exercises with business or consumer audiences to generate data and even sales leads or event bookings at the same time.
  • Run email campaigns that will achieve high participation rates in your research.
  • Analyse the findings from your research, often identifying interesting attention-grabbing insights by diving deep into the data.
  • Develop graphically rich and engaging reports and white papers that can be used as collateral to support every possible communications channel, whether social media, PR, events, sales pitches, email marketing or online, etc. A good report can be central to a good integrated marketing campaign.

An award-winning case study

Our approach to thought leadership is so sector-leading that in 2013 it was shortlisted for a host of marketing awards and even won a national "Best Marketing Campaign" award for one campaign with Azzurri Communications.

Dan Roche, Head of Communications at Azzurri explains:

"We wanted to change opinions in our marketplace. Not easy when dealing with IT directors! Boost used a cunning and award-winning peer-to-peer surveying exercise to do exactly this. It was amazing, whereas previous agencies just came up with spurious statistics, Boost created compelling peer-to-peer evidence that proved a point to a sceptical marketplace, and helped us generate hundreds of leads and substantial ROI off the back of it."


Our recent opinion exchange work for Azzurri communications won the "Marketing Campaign of the Year" award at the CRN Sales and Marketing Awards.

So what now?

If you would like to discuss how our approach to white paper writing can maybe support your marketing activities, then please contact us at

Boost Evaluation Ltd is a wholly owned subsidiary of Boost Marketing Ltd, which is the world's first award entry consultancy.

Boost Evaluation Ltd is registered in England and Wales, Company Number: 07672452

(c) 2021 Boost Evaluation

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